A brand manual, shown here as the parts of the system that stand on their own: a seven-colour palette drawn from darker tones and pop colours, of which at most three may meet on a surface and the third has to be black or off white; Founders Grotesk throughout, specified down to case, alignment, kerning, tracking and leading for headings, introductions and body; and the grid that offsets text and places typography across a field. The client is not named and the identity itself is not shown.
